Case Studies

Arcana has been a key player in the “Trading Card Games” market for over 20 years. The problem? They had never invested in building a digital identity, which led to a rapid loss of market share as modern competitors emerged.

The solution? We designed and built the brand identity from scratch, repositioning it at the top of its market with meaningful, impactful content.

In 2025, we supported Geekom in launching all their main products, engaging influencers of various sizes to communicate the value of MiniPCs to the Italian audience.

We selected 7 tech creators perfectly aligned with the target audience, crafting an authentic narrative through in-depth reviews and real product usage. Over the course of the year, 10 devices were reviewed, turning each piece of content into a tool of trust and authority.

We have been a core part of Romics' organization for 3 years (recently renewed for another 2!). At Rome's comic convention, which attracts over 400,000 visitors annually, we manage Pavilion 6 — the hub where major brands and the digital & gaming world come together.

Notable guests included Netflix, Ferrero, Kia, Pringles, Geronimo Stilton, Corsair, Isybank, Nintendo, Pokémon, and Plenitude.

To showcase their next-generation data center in Geneva — where server heat is repurposed to warm over 6,000 homes — we developed a high-impact experiential storytelling project.

We invited 3 creators for an exclusive visit to the facility, transforming a technical concept into a tangible story of innovation and sustainability, bringing complex topics closer to the public through authentic and educational content.

For the smartphone brand realme, we developed creative campaigns highlighting the main product features — design, durability, battery, display, and AI functions — engaging over 15 creators from various niches with focus on TikTok, identified as the brand's key audience platform.

We also produced content for realme's official profile, aligned with platform trends and language. One of the videos surpassed 2.5M views, generating so much excitement that it was later adopted by the global division.

Axol Server, a company specializing in cluster solutions for the enterprise market, was looking for an effective way to position itself as a technical reference within a highly specialized niche.

The solution? We established a strategic collaboration with Morrolinux, a recognized authority in systems administration and open source. The creative idea was to produce a Proxmox-focused course, with Axol integrated as the technical sponsor — a formula that showcased their expertise and delivered strong branding and authority impact.

The project was a great success, leading to the renewal of the collaboration for two additional courses and the launch of dedicated social campaigns.

For the annual cliff diving event in Polignano a Mare, the goal was to amplify the initiative's visibility beyond the core audience, reaching a broader, general-interest public.

The challenge? To turn a highly spectacular but niche competition into a story capable of engaging even those unfamiliar with the sport. We crafted a dynamic and captivating narrative, highlighting the adrenaline, the breathtaking location, and the uniqueness of the discipline, amplifying the event across digital channels to extend its reach and impact.

During the World Engineering Day, HexGate partnered with Zendure for an Instagram campaign aimed at raising awareness about the use of clean energy.

The campaign involved creators from both Germany and the Netherlands, combining educational and visually engaging content designed to communicate the importance of sustainability in a clear and accessible way.

At the same time, it highlighted Zendure's technological innovation, positioning the brand as a responsible and environmentally conscious innovator.

For Temu, we developed a marketing campaign with a clear objective: repositioning the brand in the audience's perception, showing it doesn't only offer competitive pricing, but also high quality products.

We built a strategy focused entirely on horizontal content, choosing long-form formats to showcase experience, real product testing, and credibility. Through YouTube videos and Twitch live streams, we transformed simple product discovery into interactive entertainment, increasing engagement and watch time.

We collaborate with NordSecurity on an ongoing basis in the production of video content with Italian creators. Each year, we coordinate dozens of profiles within structured projects and recurring campaigns across all the brand's services: NordVPN, Incogni, Saily, and NordPass.

The result? Steady growth in the Italian market and a strong relationship built on trust, leading the brand to progressively increase its local investment and allocate more communication budget to us year after year.

Fiscozen offers a digital tax management service for freelancers and self-employed professionals, simplifying registration, accounting, and filings through a dedicated accountant and an intuitive platform.

The challenge? Positioning the brand as a credible authority among professionals and turn interest into tangible conversions. The solution? We activated editorial channels and creators followed by professionals and freelancers, producing high-value, informative content to strengthen brand positioning and optimize acquisition performance.

Earning the audience's trust is the biggest challenge for a brand like Trade Republic, a rapidly growing German digital bank in Europe.

By leveraging the voices of trusted figures, we communicated the world of investing in a simple and relatable way, combining educational content with brand storytelling. The ongoing campaign continues to generate qualified awareness and targeted conversions through organic placement in high-value content.

Lovable.dev, the leading platform in the world of vibe coding, is rapidly expanding globally. As a trusted partner in this process, we organized campaigns in both Italy and Brazil.

Each creator, even without technical experience, built an app directly on the platform, turning the promotion into a tangible demonstration of its potential and generating strong interest from the international tech community.

RingConn is a company specializing in smart wearables — in particular advanced smart rings for monitoring sleep, activity, and biometric parameters, combining minimal design with high-performance technology.

To support expansion in European markets, we launched a campaign targeting Italy and Germany, engaging macro-influencers in the tech and lifestyle sectors to strengthen product awareness and credibility.

An iconic Italian snack brand, looking to strengthen its relevance with a younger audience while maintaining its historic identity. The goal was to modernize a flagship product within the “Operazione Nostalgia” campaign, featuring 36 top Serie A players.

The solution? We conceived and produced 8 social contents with a fresh, fast, and inherently digital tone of voice, combining entertainment and collective nostalgia with a contemporary twist.

Plaud is a tech brand specializing in AI devices designed to revolutionize the way people capture and organize information. Its flagship product, the PLAUD NOTE, is a smart voice recorder that automatically transcribes, summarizes, and organizes conversations into structured, ready-to-use notes.

The Belgian giant Odoo is a comprehensive business management platform, integrating CRM, accounting, inventory, and much more into a single ecosystem.

We launched an ongoing campaign with selected creators to showcase the platform's various features to the public. Its first application is free for life — a perfect call-to-action for a targeted campaign.

15th anniversary of AliExpress? Discounts of up to 80% and an opportunity to capture the Italian market.

We produced horizontal content on YouTube, involving over 20 creators, designed to maximize visibility and reach the widest and most diverse audience possible. Additionally, key products were promoted through specialized Telegram channels.

We collaborate with the South Korean giant on the launch campaigns for new devices. Multi-social, multi-format, and with diverse styles — designed to create a wave of content balancing entertainment and in-depth information, capturing the market segment's share of voice.

Each piece of content is crafted to turn technical specifications and innovation into tangible experiences, positioning the devices among the best smartphones on the market.